Coca Cola has done it again

In the New York Times Sunday supplement (Standard) I read some time ago about Coca Cola's newest try to pull the wool over the consumer's eye. This time it's a Diet Coke Plus, that will be available this spring, and, allegedly has vitamins and minerals. Akin to Cola's coop, PepsiCo will introduce Tava.

All of this came to life due to the fact that sales of traditional Coca Cola are ailing. People have finally grasped that Coca Cola is a sweetened soft drink.

I find it arrant nonsense to try to sell consumers fairy tales about a Cola that has vitamins B6 and B12, magnesium and zinc in it and could be part of one's daily diet.

Here are some other opinions:
http://www.slashfood.com/2006/12/13/diet-coke-plus-is-diet-coke-but-healthier/

http://www.diet-blog.com/archives/2007/03/08/diet_coke_plus_healthy_soft_drink.php